Global trade fair organizer and consultancy MIE Groups, together through its Kenyan subsidiary GEX-MIE, has officially launched here on Tuesday Africa Food Show (AFS). This ground-breaking business-to-business (B2B) platform will be held on 24 -26 June 2020 in the Kenyatta International Convention Center (KICC).
On the occasion of the launch event, MIE Groups also launched at today’s event its AFS continental report which gives food industry stakeholders an overview about the opportunities in the African food economy and the exporting and importing market. At today’s launch event, which was attended by over 10 country commercial attaché representatives from the largest exporting markets to Kenya as well as key dignitaries of embassies. Also in attendance, senior representatives of public and private African industry institutions and the international media.
David Wang, Founder and Managing Director, MIE Groups, Dubai, said: “With the launch of Africa Food Show, we add the latest specialty trade show to our expanding portfolio across the continent. In its 20-year history, MIE Groups has always been committed to develop further investment opportunities into Africa and to expand bilateral trade between the continent and the world.”
Fadi Kaddoura, Vice President, Sales and Marketing, MIE Groups, said: “As the African nations seek to expand their markets globally, AFS will help food and beverage (F&B) producers, traders and exporters to connect with new customers and to lift their business model to the next level.” Zahoor Ahmed, Vice President, Strategy and Partnerships, MIE Groups said: “The food sector is facing further challenges in recent years in Africa and needs a new strategy and mandate to secure future FDI.
The food industry requires new channels for innovation distribution channels. Africa Food Show will present this opportunity in 2020.”
MIE-GEX Country Director Edwin Masivo said: “We feel honored to be organizing the upcoming AFS here in our home market Kenya. AFS is a Pan-Africa B2B platform making AFS a global food show for the continent.”
Global Exhibitions Incorporated Limited is an Events and Exhibitions Management company duly registered in Kenya and operating in the entire East African region. It is a subsidiary of MIE Groups, one of the largest Exhibitions Organizers in the World with its Head Office in Dubai, UAE. MIE Groups pioneered the channel for Chinese companies to participate in Middle East and Africa exhibition and continues to promote trade between different countries.