The Spanish goalkeeper was presented in Madrid by LaLiga president Javier Tebas and former teammates Fernando Sanz and Fernando Morientes.
March 19th, 2019.- Iker Casillas has become the first “LaLiga Icon,” a LaLiga initiative to continue growing worldwide driven by the popularity of players like the Real Madrid legend.
“This is a big step forward for us. Iker is a player with a huge number of followers of social media, some 45 million, and this is really important for us. He’ll also be the first sportsman to broadcast LaLiga matches outside of Spain,” said Javier Tevas, LaLiga president.
Casillas added that he feels “a great responsibility” as his name “will be linked to a great brand and represent all the people behind LaLiga.”
Also in attendance at the presentation gala held at the iconic Callao cinemas in the Spanish capital were Fernando Sanz, Director of the LaLiga Ambassadors program and Director of LaLiga’s MENA office, world champion figure skater Javier Fernandez and Fernando Morientes, a former teammate of Casillas’s at Real Madrid and today a LaLiga Ambassador.
Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 41 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2017/2018 season reached more than 2.7 billion people globally. The association also has an active foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.