Smollan Appoints Naoufal Loukane as first Moroccan to head its North Africa cluster


Mr. Loukane has accumulated extensive experience in both financial markets and FMCG within renowned organizations, such as Société General, Atlanta, and COSUMAR. He was awarded a master’s in finance from EM Grenoble in France, and a Bachelor in Business Administration at Al Akhawayn University. Mr. Loukane has also acquired various professional credentials from internationally respected institutes, such Bloomberg, SAP, etc.

Mr. Rajan Zachariah, Head of Greater Africa at SMOLLAN, commented “We are thrilled to Have Mr. Loukane lead the North Africa team. With his wealth of experience and knowledge, he is set to successfully drive our shared goals in the region. Mr. Loukane is driven by a strong determination to collaborate, compete and succeed, and a passion for continuous self-actualization. We are confident that he will continue nurturing Smollan values of promoting growth & innovation, delivering great service, and addressing new challenges. He is passionate about attracting talent, empowering people, and linking their work to greater customer impact.

Commenting on the new appointment, Mr. Loukane said: “I’m gratified to accept this new position as Country Manager for North Africa to set the course and create a business environment to foster excellence. It is impressive to see the business trajectory Smollan has been on globally over the last few years, and I am eager to lead North Africa cluster under the same vision”.

Smollan is a global commerce business servicing brands and retailers across the 5 continents in over 60 countries with over 84000 employees. The company’s expertise lies in providing Sales, Marketing, Data and Technology, and E-Commerce services. During its 90 years of existence, Smollan has been the pivot point of where retailers, brands, and shoppers intersect while serving more than 80% of the world’s most loved brands in over 900 000 retail outlets globally.

Smollan Started as a regional Sales company back in 1931, and it continued to accelerate its growth and service offerings by developing partnerships with key strategic players globally. With its Commitment, network, and Capability, Smollan managed to develop a strong African footprint in more than 15 countries. It started its operations in Morocco in 2018 with some of the FMCG market leaders, such as Unilever, and it continued to grow its portfolio since then providing Field Sales & Merchandising, Brand ambassadors, and Data & Technology. Smollan operates within and beyond the retail ecosystem with the purpose of transforming lives by building a diverse and sustainable business that connects people, brands, and opportunities.